Course Description
This course provides students with a comprehensive understanding of business principles and practices. It introduces business concepts, entrepreneurship, business ideation, business model development, marketing, finance, operations management, human resource management, ethics and corporate social responsibility. Students apply theory through case studies, business modelling and business plan development.
Course Aim
To equip students with foundational business knowledge, entrepreneurial competencies and managerial skills required to identify, evaluate and manage business opportunities in technology-driven and traditional organisations.
Course Learning Outcomes
· Explain fundamental business concepts and principles.
· Analyse forms of business ownership and organisational structures.
· Evaluate the internal and external business environment.
· Generate innovative business ideas and evaluate opportunities.
· Develop and analyse a Business Model Canvas.
· Prepare a viable business plan.
· Apply marketing, finance, operations and human resource management principles.
· Demonstrate ethical and socially responsible business decision-making.
· Present and defend business proposals professionally.