This course introduces marketing strategies and approaches used in IT. It includes looking at how IT enhances marketing, and how ICT products can be marketed taking into consideration of various factors at both the technology level and the consumer level.
Additionally, the course investigates the theory and practice of electronic business (e-business) within specific organizational and business contexts. An understanding of e-business will cover the use of digital technologies and the Internet to facilitate key internal information systems (IS) processes and external relationships such as through electronic commerce (e-commerce). A range of established and emerging e-business frameworks and e-commerce models are examined. Case studies will be drawn from developed, transitional, and developing countries.
The course also course introduces the concepts, vocabulary, and procedures associated with E-Commerce and the Internet. The student gains an overview of all aspects of E-Commerce. Topics include the development of the Internet and E-Commerce, options available for doing business on the Internet, features of Web sites and the tools used to build an E-Commerce website, marketing issues, payment options, security issues, and customer service.